It’s a classic problem for freelancers and small businesses: Prospecting for business can take as much time as actually doing the business.
And if you’re, say, a webpage designer, you should be designing webpages, not spending time doing something you’re not good at.
After 25 years in the advertising and marketing industry, Kansas Citian George Weyrauch knew that even professionals in that promotional industry have trouble – or can’t spend enough time – selling themselves. So he started doing it for them with a small startup, rockcreativenetwork.com.
“It seems like nobody, large or small, likes or knows how to beat the bushes,” he told me. “Nobody wants to take the time to call, send emails, ask for business. Part of it is the rejection. Some people can’t handle it. Part of it is that people have other things they’re responsible for.”
So Weyrauch carved out a niche in the industry he knows well. On behalf of advertising, marketing, design and branding shop clients, he’ll knock on doors, make product pitches, arrange meetings and then step out of the way to let the clients strut their stuff.
At least in the Kansas City area, he says he hasn’t run across anyone else doing the exact kind of business prospecting he’s doing independently in that industry. But he thinks it’s a great example for professionals in other industries.
That’s why I’m sharing his story — not to advertise his services but to suggest that other professionals who are sales and marketing people at heart might find opportunities in the industries they know well.
A former air-conditioning repairman, for example, who loved the people part of his job? Maybe there’s contract work for you to help such service companies sell themselves in a more personal way than call center cold calling. The industry possibilities are endless.