If you’re a marketing agency who wants to grow in the next 3 years, I have good news and bad news for you.
Bad news first. If you can’t provide digital and data services to your clients, you’re in trouble.
Here’s how it works. No matter what size agency you are—whether you have 3, or 30, or 300 employees—CMOs today are more focused than ever on ROI. They expect that you can handle:
- Data analytics
- Responsive web design
- Mobile app development
- Lead tracking
Now for the good news: it’s not that hard to do. The fastest, easiest way to do it? Find a partner—or several partners—in each specialty to handle it for you.
Right now, the smartest agencies—including your competitors—are proactively finding strategic partners who can provide all of the services listed above. Rather than hiring 5-6 more full-time staff members, they’re busy locating and vetting niche specialty providers who can bring digital and data experience to the table to round out their suite of offerings.
So keep your Creative Director, Copywriter, Graphic Designer, and Web Designer. But now is the time to also find your Mobile App Designer, Digital Data Analyst, and SEO Wizard. Set up a strategic partnership with them. Try them out on 1-2 small projects. Figure out how to incorporate them into your proposal process.
And do it now, before the opportunity to bid on the “Big Client” slips away. Because your competitors have already done it.
Need help? We help agencies and CMOs find vetted, qualified talent every day—in all of the niches listed above. Contact us today, and we can help you provide a stronger digital service offering, without the hassle of hiring additional staff.
George Weyrauch is the Principal at ROCK Creative Network, which helps marketing departments and agencies find new partner resources—so they can grow without hiring new full-time staff. He can be reached at 816-305-4728, or firstname.lastname@example.org.