Advertising and Marketing is a Powerful Tool
Have you ever opened your mailbox and pulled out a direct mail piece and been absolutely stunned by the impact of the graphics and the message? Ever caught yourself smiling as you flipped through the pages of a particularly creative brochure or catalog? Well, you’re in good company, my friend. We’ve all been there. And, for as much as marketing professionals will tout the advantages and benefits of online marketing, there’s something to be said about the power of direct marketing.
Direct marketing in America has a long and storied history that dates all the way back to 1872, when Montgomery Ward produced and sent their first mail-order catalog. The impetus for this all-important first piece of direct marketing mail was a need for the retailer to directly connect to the end-consumer. What Montgomery Ward knew back then, and what still stands as the core of the direct marketing practice today, is the simple fact that effective marketing is all about identifying your audience, making connections and building relationships. And, that’s powerful stuff!
Over the years, advertising and marketing practices have changedâ€”big time. It’s no longer about impressions or entertaining and creating a buzz; it’s about getting results, showing a strong Return on Investment. Chief Marketing Officers are now working alongside other C-Suite execs (CEO and CIO) with a common goal in mind: show a strong return on all marketing and advertising efforts.
What can advertising and marketing do for you?
- Direct mail
- Insert media
- Magazine ads
- Marketing plans
- Mailed letters
- Newspaper ads
- Out-of-home marketing
- Print ads
- Strategy and targeting
- Television commercials
If you’ve been in business for any length of time, you’ve surely spent a few hours pondering how you can best reach new clients or customers with your brand message. Advertising and marketing allow your business to connect the right offer to the right person at the right time and get results. And through ROCK Creative Network, you can find all the creative connections you need to market and promote your business in a way that’s in alignment with your business goals.
Are you ready to leverage creative talent and further your business brand or message? Click here to get in touch today!